Question 1

What was the deceptive premise of the Czech Dream advertising campaign?

Accepted Answer

Two film students commissioned a leading agency to promote a fake supermarket called Czech Dream, using radio, TV, posters, flyers, a song, a website, and newspaper ads, to see if people would show up for its non-existent grand opening.

Question 2

Which film festivals featured Czech Dream in 2004 and 2005?

Accepted Answer

The documentary was screened at the Locarno International Film Festival (2004), Jeonju International Film Festival (2005), Tribeca Film Festival (2005), International Film Festival Rotterdam (2005), and BFI London Film Festival (2004).

Question 3

Who directed and wrote Czech Dream?

Accepted Answer

The film was directed and written by Vít Klusák and Filip Remunda.

Question 4

What role did Varhan Orchestrovich Bauer play in the film?

Accepted Answer

Varhan Orchestrovich Bauer appeared as himself and also composed the film's music.

Question 5

How did the filmmakers promote the fake supermarket before its opening?

Accepted Answer

They used a comprehensive campaign including radio and TV ads, posters, flyers with fake product photos, a promotional song, a website, and newspaper/magazine ads.

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Czech Dream

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